In September 2002, LGV completed the MBO of Jeyes, the household products division of IWP International plc. Norfolk-based Jeyes manufactures, distributes and markets products for the household cleaning and hygiene markets in the UK, Europe and the US. These categories include:
- toilet care - through brands such as Bloo and Parozone;
- wipes – branded and own-label wipes;
- disinfectants – Jeyes Fluid
- insect control – Jeyes has a leading German brand, Globol, and is currently launching a UK range; and
- air care.
The deal was structured as a joint venture with LGV managed funds acquiring a 44% shareholding in Jeyes, IWP retaining a 35% stake with the balance held by the management team of Jeyes. This is another example of LGV's strategy in working with trade partners where appropriate.
Since acquisition the business has been simplified through the disposal of a number of non-core businesses and the manufacturing base has been significantly consolidated.
